We are Erick Martinez and Sharon Petrik-Guth. Together, we founded the Praxotic Innovation Studio ELIKALONA in 2023, with the aim of making the world even more beautiful with innovative stories. We write stories about products and develop an easy, comfortable user journey in the process. Our first product is expected to be released in Q4 2024 and represents the beginning of our exciting journey. With Aloha Spirit in our hearts, we pursue our goal of creating praxotic (practical and exotic) experiences – for us, for you, for everyone! We look forward to working with you to make both your and our dreams come true. Together, we can create a new path for innovation – because a path only emerges when you walk it.

We look forward to making your innovation a reality!