Individual Product Design & Development
We design unique products for an uncomplicated lifestyle. Materials, smart design, and exploratory prototyping harmoniously combined shape the latest cleverly thought-out innovation. We take our time to develop the perfect product!
Consulting
Products by ELIKALONA
We create innovative and aesthetic products with a unique user journey. Our first launch is set to take place in Q4 2024.
We are an internationally active innovation studio for product development and design. We design practical everyday objects with new functionality and refined aesthetics. Our products are characterized by tasteful design, high quality, durability, and user-friendly operation. How do you feel when using a product? What added value does it bring you? We want you to feel joy and fulfillment when using our products. They are designed to invigorate your spirit and let you know that ELIKALONA respects and cares for you and your needs as a customer. That is why we are driven to create stories by “Aloha Spirit.”
We, Erick Martínez and Sharon Petrik-Guth, are the smart and effective founding team behind ELIKALONA. To a large extent, our success has been shaped by the powerful combination of tireless creative expertise and international experience in business leadership. We have a proven knack for identifying and setting new trends and are quick to recognize new market opportunities. We complement our own capabilities with our broad network of experts from various industries. This creates versatility and a particularly diverse company that does everything on an equal footing with customers and partners. Above all, however, we value the joy of the beautiful things in life, in line with the motto “When there’s a good wave, we surf it!”
Erick Martinez
Elika
Erick’s two-decade journey as an industrial designer and entrepreneur spans the Americas, Asia, and Europe. Driven by a passion to shape a more conscious and sustainable future through design excellence and innovative solutions. By continually pushing the boundaries of innovation ensuring that our work remains not only relevant but influential in the ever-changing design landscape.
Sharon Petrik-Guth
Kalona
Having grown up in a family of internationally active entrepreneurs, Sharon Petrik-Guth was surrounded by entrepreneurship from a young age. The creative founder has successfully established and scaled various companies in Europe and the United States. Sharon can sense the potential of an idea instinctively and knows how to successfully turn it into a reality. With her hands-on approach, she implements unique and progressive ideas as part of a team together with her partners.
Innovation Experts
Network
Teamwork makes the dream work! Having worked in international teams for many years, we have a sustainable network of qualified specialists for marketing, design, production, and much more. The doors to opportunity and growth are wide open. And that means virtually anything is possible with us.
